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Bollywood on a Boat – A Tourism Promotion Initiative – April 27, 2018

“Bollywood on a Boat” a novel initiative of the Embassy of India in The Hague in association with India Tourism and Jet Airways to promote tourism to India was launched in Amsterdam on King’s Day – April 27 – the biggest national holiday of the Netherlands. The boat decked with banners of Incredible India and Jet Airways on the two sides and upcoming International Yoga Day celebrations on the stern and with the dancers and Dhol players sailed through the three main canals of Amsterdam – Herengracht, Prinsengracht and Keizersgracht covering more than 100 km for over five hours.. The boat evinced great interest of the crowds who were captivated by the colourful performances.The boat was flagged off in the morning  by Ambassador Venu Rajamony and prominent members of the Indian Community of Amsterdam.

April 27 is celebrated as King’s Day, a national holiday in The Netherlands in honor of the birthday of King Willem-Alexander. The day is marked with nationwide parties, flea markets and concerts.  In Amsterdam the streets and canals burst with orange – the national color – as the “Amsterdammers” enjoy the biggest street party of the year. This year the “Bollywood/Folk Dances on a Boat” was a colourful and novel addition to the canals of Amsterdam which are the most popular tourist attraction of the country.

Illustration by: VR Content



2018, Ambassador of India to The Netherlands