“Bollywood on a Boat’, a novel initiative to promote tourism to India on King’s Day – April 27, (the biggest national holiday of the Netherlands) was a huge success for a second year in a row. Daring the rain and the wind, around 50,000 revellers in boats and on the banks of the Canals witnessed the colorful sight of the boat sailing with Indian dancers inviting people to travel to
India. The boat with the dancers and Dhol players sailed through the three main canals of Amsterdam – Prinsengracht, Leidsegracht and Reguliersgracht covering more than 100 km for over five hours.
An initiative of the Embassy of India in The Hague in association with India Tourism, the Boat was decked with banners of Incredible India and the upcoming International Yoga Day celebrations on the side. The boat evinced great interest from the crowds who were captivated by the colourful performances.
May 13, 2019
Ambassador of India to The Netherlands